Behaviour

Motivation 3.0

Daniel H. Pink’s (2009) book – Drive – examines human motivation through the ages. For our early ancestors roaming the savannahs, Motivation 1.0 was a simple matter of survival – for food, shelter, sex. As nomadism gave way to agriculture, the principle of minimising risk and maximising reward took on a more sophisticated form with the need to manage social relationships. This he labelled Motivation 2.0 and was to influence the management sciences to this very day.

Details at www.emergile.com

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s