Daniel H. Pink’s (2009) book – Drive – examines human motivation through the ages. For our early ancestors roaming the savannahs, Motivation 1.0 was a simple matter of survival – for food, shelter, sex. As nomadism gave way to agriculture, the principle of minimising risk and maximising reward took on a more sophisticated form with the need to manage social relationships. This he labelled Motivation 2.0 and was to influence the management sciences to this very day.
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