The Weight Watcher – a Goal Attainment Scale
Behaviour / Data Science / DevOps / PaaS / Technology

The Weight Watcher – a Goal Attainment Scale

This blog is about where technology meets the behavioural sciences, so here we have a post describing how technology can be an adjunct to encourage adherence to a weight management intervention.  In this example we show how to monitor progress of the 5:2 Fast Diet using the Goal Attainment Scale method together with actual weight measurement … Continue reading

Behaviour

Motivation 3.0

Daniel H. Pink’s (2009) book – Drive – examines human motivation through the ages. For our early ancestors roaming the savannahs, Motivation 1.0 was a simple matter of survival – for food, shelter, sex. As nomadism gave way to agriculture, the principle of minimising risk and maximising reward took on a more sophisticated form with … Continue reading

Behaviour

Free Won’t

“Free Will, and Free Won’t” – so goes the title for chapter 9 of Jeffrey Schwartz’s (2002) book “The Mind & The Brain”. Research there suggests that volition may not just be the result of a conscious intent to do something but, and perhaps more likely, the direction of attention to not do something. Experimental … Continue reading

Behaviour

Zombie Brains

In his Philosophical Zombie thought experiment, David Chalmers (1996) proposed that one could conceive of an individual that is physically identical to you, right down to the molecular level, but does not have any phenomenally conscious state whatsoever. This is one phrasing of his “Hard Problem of Consciousness”, namely, why should physical processing give rise … Continue reading