Behaviour

SCARF

The SCARF model describes five domains considered important in explaining, for a social setting, a key organising principle of the brain – minimise danger, maximise reward. Denoting status, certainty, autonomy, relatedness and fairness, SCARF brings to sharp relief the findings from social cognitive neuroscience that social needs are just as paramount as the physical. Details … Continue reading

The Status Game
Behaviour

The Status Game

Game Theory was popularised by the 2001 film “A Beautiful Mind”.  Status, being a relative concept,  makes for an interesting game theory candidate.  If you take N people in a closed system all vying to improve their social status ranking you have the makings of a zero-sum-game.   One person’s gain can only come at another’s … Continue reading